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Privacy Policy

1. Purpose of this policy

The purpose of the privacy policy is to inform you how Black Label Designs (BLD) (“we”, “us”) process your personal data. With this policy, we wish to make you aware of the information we collect and process and, if possible, for how long we store it. This privacy policy regulates the processing of personal data by MENU A/S in connection with trading, interaction, or other exchange of personal data with us.


2. Description of processing

Black Label Designs (BLD) processes your information for one or more specific purposes and in accordance with data protection regulations. We process your information if you are a customer with us, a collaborator or a partner with us, visit our website or our social media sites and apply for a job with us. The information will generally come directly from you, and we will only process your information for as long as it is necessary for the purpose for which it was collected.

Below you can read more about the types of processing we do.


In connection with the regular operation of our website, we collect personal data about you via cookies to improve the website’s appearance and user experience, as well as to compile statistics. We only collect your personal data if you have given your consent hereto (GDPR art. 6(1)(a)). You can withdraw your consent at any time. Read more about this in our cookie policy.

Our website also includes integrated plugins from social media platforms that may also collect data from you if you have given your consent hereto. In this connection, we have a joint data responsibility with every media platform. We use integrated plugins from Facebook, Instagram, YouTube, Pinterest and LinkedIn.


We use certain social media, including Facebook, Instagram, YouTube, Pinterest and LinkedIn to get in touch with our customers and potential customers, as well as promote our marketing initiatives. If you have been to these and “liked” or “followed” our fan page or have been in contact with us through these, we will process your personal data. We only process information about your name and e-mail as well as any information about your purchase, if it appears in the context.

If you contact us via social media, we process your information based on our interest in being able to contact you and respond to your inquiries (GDPR art. 6(1)(f)). The information will come from you and the social media through which you contact us.

We have a joint data responsibility with the social media that we use, as we both use your data for our own purposes. You can read more about the social media’s processing of your personal data in the following:

  • Facebook and Instagram’s processing of your personal data in Facebook’s Privacy Policy
  • LinkedIn´s processing of your personal data in LinkedIn’s Privacy Policy and LinkedIn’s joint data responsibility here
  • YouTube’s (Google’s) processing of your personal data in Google’s Privacy Policy
  • Pinterest´s processing of your personal data in Pinterest’s Privacy Policy and Pinterest’s joint data responsibility here.

Information processed in connection with social media is deleted along with it. Posting on Facebook pages or in public groups, for example, are not deleted, as a post or comment on Facebook pages or in public groups is public areas. You can read about public areas here.


We only process your personal data for marketing purposes if you have given your consent in accordance with GDPR art. 6(1)(a) to e.g., receive newsletters about events, invitations, new products, and inspiration about interior design. The scope of our processing is stated in the specific consent.

If you have consented to receiving marketing initiatives from us, we generally process data about name, e-mail and customer type, e.g. whether you are an architect, designer, dealer or private individual.

You have the right to withdraw your consent at any time by unsubscribing via this e-mail:

We keep documentation of your consent for as long as you receive our marketing initiatives or participate in our marketing and for 2 years after you have withdrawn your consent, as any criminal liability expires after this period.


In connection with the sale of goods, we process personal data about you or the contact person at our business customers to enter into and fulfil an agreement with you (GDPR Article 6(1)(b)). This data includes contact information such as name, company name, email, address, and telephone number as well as information about purchase history and payment information.

We delete the information on an ongoing basis, however at the latest 5 years after the end of the customer relationship.


If you apply for a job with us, we process your personal data to assess your qualifications for an existing or future position. We process the data that you provide, including name, contact information, birthdate, work-related and educational background information and references.

We process your data to enter into and fulfil an employment agreement with you (GDPR Article 6(1)(f)). We process your data if we assess that our interests in processing your personal data outweigh your interests in them not being processed, e.g., information collected from social media published by you or information acquired from concluding a personality or proficiency test (GDPR art. 6(1)(f)).

If we wish to store your information beyond the recruitment process, we will collect your consent hereto.


When we enter into agreements with suppliers, designers and collaborators, we process data on you as a contact person. This includes information regarding name, position, phone no., email and, if necessary, bank or payment information.

The information is processed either on a requirement to enter into an agreement with the specific supplier, designer, or collaborator (GDPR Article 6(1)(b)) or if we as a part of the agreement have a legitimate interest in processing the specific contact person’s data (GDPR Article 6(1)(f)).

We pass on data about our suppliers to employees and full-time consultants of our subsidiary, Designers Company Trading Zhuhai Ltd. In this connection, we have provided a legal transfer basis, by using the EU Commission Standard Contractual Clauses (SCC’s).

We store relevant contact information as part of our collaboration with you. Written correspondence is deleted continuously, and information required to comply with the Danish Bookkeeping Act is stored for current accounting year plus 5 years.


3. Recipients of personal data

We process your personal data with confidentiality and we generally do not disclose your information with third parties. However, we may disclose your personal data if you have given your consent hereto or if we have a legitimate interest in the disclosure.

We may entrust your personal data to our system suppliers who process personal data on our behalf and according to our specific instructions in accordance with the data processing agreements we have entered into.

Some of our data processors and the social media platforms with which we have a joint data responsibility may be located outside the EU where a transfer to a third country occurs. In this case, we have made sure that a legal transfer basis has been prepared, including by the use of EU Commission Standard Contractual Clauses (SCC’s).


4. Your rights

When we collect information about you, you have several fundamental rights in the personal data regulations that you can use. Your rights include the right to request access to and rectification or erasure of your personal data, restriction and objection to our processing, and the right to receive your data in a structured, commonly used, and machine-readable format (data portability).

The above-mentioned rights may be associated with conditions and restrictions. Whether you as a data subject can request for example getting your personal data deleted will in any case depend on a concrete assessment.

If you have consented to our processing of your information, you have the right to revoke this consent at any time.

If you are dissatisfied with our processing of your personal data, you may file a complaint with the Danish Data Protection Agency via their website or by calling at +45 33 19 32 00.


5. Our contact information

The company responsible for processing your personal data is:

Black Label Designs (BLD)

Phone: 780.901.7774


If you have any questions regarding our processing of your personal data, please feel free to contact us at


6. Revision

We reserve the right to revise and modify these privacy policy guidelines on the processing of personal data. In case of significant changes, we will contact you via email or via a visible notification on our website.

This privacy policy was last revised on 28 Septemeber 2022.


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